Colorado Markets Tag to Reduce Underage Alcohol Sales
Stop N Save stores throughout Colorado have introduced a program
aimed at reducing underage alcohol sales. The program requires store
clerks to check customer IDs and complete orange tags with every
alcohol purchase, the Grand Junction Daily Sentinel reported July
14.
A long-standing store policy requires clerks to ask for identification
from anyone making a beer purchase to ensure that the buyer is at
least 21. The tags were recently added to beer packages to remind
clerks to check for IDs.
The policy requires the clerk to write the buyer's birth date on
the tag, initial the tag, tear it off, and attach it to a copy of
the sales receipt. The information is kept with store records.
"The customers have actually responded pretty well,"
said Bonnie Lightfoot, personnel supervisor for 16 Stop N Save stores
in Colorado, who has seen a drop in the number of people who try
to buy beer without first showing an ID. "Most of the people
who approach the counter have their IDs in hand. This is working
for us."
The program, which began in April, is being conducted at all Stop
N Save convenience stores in Colorado except for the Vail store,
which doesn't sell alcohol.
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