Nova Scotia Campaign Targets Drunken Driving
A new campaign unveiled in Nova Scotia urges people to buckle up,
slow down and drive sober in an effort to curb the rising number
of highway fatalities, the Canadian Press reported July 28.
Law enforcement officials said alcohol, excessive speed and failure
to use seatbelts are major factors for the "alarming increase"
in highway deaths in Nova Scotia this year. According to provincial
statistics, traffic fatalities are 41 percent higher this year compared
with the same time last year. In addition, pedestrian fatalities
are 450 percent higher. So far in 2004, 55 people have died in vehicles
and 11 pedestrians were killed.
"These are preventable deaths and we need to do more to spread
the word," said Transportation Minister Ron Russell.
The $40,000 education campaign will include radio and newspaper
ads featuring doctors, paramedics and accident survivors encouraging
people to drive safe.
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