Marin Institute: Molson Redefines Deceptive Advertising

Action Alert
Marin Institute

In defiance of the Beer Institute Advertising and Marketing Code, Molson's "Friends" ad campaign defines "friends" as casual sex partners and gives guys "tools" to help seduce women into bed. By providing men with fake business cards, wallet photos, and stickers so they can appear more successful and sensitive, Molson helps guys "start a conversation that really goes somewhere." Related billboard ads have already established that the difference between friends and "friends" is sex.

Take Action Now!
Join the Marin Institute and Dads and Daughters in sending a complaint directly to Molson Coors Chairman, Eric H. Molson. On our website we've drafted an email that you can send "as is" or modify to convey your personal concerns about the "Friends" campaign. We will make sure a copy of your email is forwarded to the Beer Institute and Janet Evans, Senior Attorney at the Federal Trade Commission.

Click here to take action now