U.K. Proposes Tighter Controls on Alcohol Advertising
Ofcom, a media regulator in the United Kingdom, announced plans
to tighten controls on alcohol advertising, Media Week reported
July 19.
Ofcom announced its plan after the government pushed for efforts
to reduce binge drinking and other alcohol-related problems. The
stricter controls are also designed to limit advertising that impacts
children's and young people's attitudes toward alcohol.
Proposed changes to the Independent Television Commission's regulations
include reducing ads that condone anti-social behavior or link drinking
with sexual success.
"The evidence from research, as well as a broad consensus
of public and industry opinion, indicates there is a strong case
for specific changes to the existing rules on these particular products,"
said Tim Suter of Ofcom.
The proposals are open for public and industry comments until Sept.
24.
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